Have you watched HBO's Fake Famous yet? Following three Los Angeles-based people with relatively small followings, the film explores the attempts made to turn them into famous influencers by purchasing fake followers and bots to “engage” with their social media accounts.
Ryan Seacrest Zoomed with producer Annabelle Dunne for a behind-the-scenes look at the social experiment which has captivated social media users and viewers.
"You can create an influencer just by buying fake followers because there is such market out there for bots," Annabelle shared. "And [we thought] wouldn’t it be funny to see how far we could get just going that way? … We had no idea how it would turn out. … It went a bit further than any of us thought it would go."
Find out more by watching back the full interview in the video above and stream Fake Friends now.